I am Creative Artworker and Graphic Designer who believes in creating positive impact by adding value and meaning to visual communications. I design for identities, publishing and marketing… but ultimately I design for people.
That is the best part of my job – I observe and listen to people talk about campaigns and ventures they are passionate about, and I work with them to creatively communicate those values through creative ideas, image, colour and typography. Each project is individual. Each project is shaped around connecting you with your audience.
How do I work?
I mainly work independently, face-to-face with clients and project leaders. I learn about your project goals, your organisation’s brand and culture, the competition and market in which you operate, and your intended audience to produce good design that is cost effective.
I collaborate with co-workers that include freelance designers, writers, editors, typographers, illustrators, photographers and web developers.
I also work with a number of publishers and agencies who need freelance design or digital artwork creation.
What experience do I have?
I graduated in the early 90s and I began my career as an Artworker in London and Berkshire freelancing for design studios and marketing agencies creating campaigns for Sony, Perrier, Rover, Cadbury’s and Johnny Walker. I later worked in editorial and news publishing for over 5 years and became a freelance designer in 2001.
My experience spans designing graphics and visual communications for academic and research publications, educational and learning resources, newspapers and magazines, arts publicity and marketing, and health and social awareness campaigns.
- Logo design and identity systems
- Magazine and newspaper design
- Information graphics and schematics
- Company reports and marketing brochures
- Posters, flyers and promotional graphics
- Bespoke stationery and paper engineering
I would love to hear from other independent creatives with a view to collaborating on future projects. Please get in touch!