Blog image for 2014-09-01

A new visual identity

1 Sep, 2014

The process of creating a logo or visual identity begins with a conversation long before design takes place. I am working on a new identity for a business that has been established for over 10 years, yet these questions begin to expose things that are unique and wonderful about its transformation and growth. It is a really enjoyable and rewarding part of the process. It is also vital for giving visual form to an idea, campaign, product or identity. Now, to begin the design.